Colour profile for insight into yourself and your team

With the My Motivation Insights colour profile, you discover what motivates people and gain insight into drivers, communication and collaboration. For personal development, team development, and recruitment and selection.
Effective team collaboration
Personal development
Recruitment and selection

What is a colour profile?

The My Motivation Insights colour profile provides insight into personal drivers and the way people work together. By making visible what gives someone energy, how they communicate, and what they need within a team, it creates greater understanding, better alignment, and more targeted development.

For yourself

Discover what motivates you, where your strengths lie, and how you perform at your best.

For teams

Make differences open for discussion, improve collaboration, and make better use of the strengths within the team.

For organisations

Use the colour profile for personal development, team development, and recruitment and selection.

Get the best out of your team, get the best out of yourself!

Understand yourself and others

What does the colour profile show?

The colour profile shows what motivates someone, how they communicate, and what their preferences are when working with others. It looks not only at behaviour in the workplace, but also at someone’s personal life. That combination gives a more complete picture of what matters to a person and what shapes the way they interact with others.

In April 2020, My Motivation Insights introduced the updated colour profile, showing what motivates people in both work and personal situations. The online questionnaire takes around 20 minutes to complete and turns motivations and preferences into a clear and easy-to-understand colour profile. Because the work and personal profiles are shown side by side, it becomes easier to see where they overlap and where differences appear.

Those differences are especially valuable. They help explain why someone may find different things important at work than at home, or why certain behaviour comes naturally in one context but takes more energy in another.

Work and private life

See what your motivation profile looks like in different situations.

Overlap and difference

Discover where your natural preferences align and where the emphasis shifts.

Practical insight

Use these insights for personal growth, better collaboration, and more focused conversations.
Discover more about what motivates you

What is a colour profile used for?

The colour profile can be used in many different ways. From personal development to team development and recruitment and selection, it helps people better understand behaviour, discuss differences more openly, and support more focused development.
Personal development
Effective team collaboration
Recruitment & selection

Personal development

Personal development is about understanding yourself. Only then can you deal with it more consciously, take action, take responsibility, and make confident choices.
Improve your self-awareness and get the best out of yourself.
Develop skills that fit your future
Push your boundaries and make conscious choices
Become an inspiring and motivating manager
Buy your colour profile

Effective team collaboration

More satisfied customers, higher profits, and a positive working atmosphere. All of these are results of better team collaboration. Effective collaboration helps a team perform at its best and gives team members more enjoyment and energy.
Learn to understand each other better, resulting in fewer conflicts
Value and make better use of the individual strengths within the team
Optimal team composition
Improve communication
Get to know the team scan

Recruitment & selection

An objective assessment that provides insight into motivation, energy, and team fit in recruitment and selection.
Find the right candidate
Is there a good match, and will someone go to work with enjoyment and energy?
Add depth to the interview conversation
Is there a good fit with the team, the manager, and the organisation?
Present candidates to organisations using the colour profile
Discover the HR applications

What does a colour profile look like?

The colour profile translates motivations and preferences into a clear and easy-to-understand profile. At a glance, you can see where your preferences lie, what your profile looks like in work and personal life, and which insights are relevant for development and collaboration.
Insight into your motivations and what drives you
Differences between work and personal life
Practical guidance for development and collaboration
Example of the colour profile
68.000+
profiles completed
383+
Affiliated facilitators
Our rate is 3 times lower than that of other providers
Validated questionnaire (in collaboration with the University of Amsterdam)
Measuring turquoise – the colour of today
Personal approach and support

Working with a certified facilitator

My Motivation Insights works with certified facilitators who support organisations in using the colour profile and the team scan. They help translate insights into practice, so that personal development, team development, and collaboration genuinely move forward.

Our facilitators are trained to work with the My Motivation Insights tools within teams and organisations. This means the outcomes are not only easy to understand, but also immediately useful in conversations, guidance, and development.
Guidance in personal development and team development
Practical translation of insight into action
Can be used within teams, coaching, and organisations

From theory to practice

© 2026 My Motivation Insights
 - webdev by Kaige.nl
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