Get the best out of your team, get the best out of yourself!


Growth and development starts with good insight

Collaborate and Perform better

Learn to understand yourself and others

In April 2020, My Motivation Insights introduced the renewed color profile that shows the drivers in the work and private situation. This provides a total insight that enables people to increase personal effectiveness and improve communication with others.

The online questionnaire, which you can complete in 20 minutes, measures the drivers & amp; motivations and translates these into an understandable color profile. Because you always see the two profiles next to each other, you can see where the overlap is for each subject, but there are often also differences. It supports to get the best out of yourself and the team.

What motivates the most?

Differences and similarities in work & amp; private motives

What we often hear in practice when only business motives emerge is the response: “Yes, but at home I am very different.” You can prevent this with the My Motivation Insights color profile. Because you always see the two profiles side by side (work and private situation), you can see what the motivation profile looks like for each subject. Sometimes there is overlap, but often there are also differences. It is precisely these differences that are interesting to look at from a coaching perspective: why does someone consider certain things more important in the work environment than at home? Or vice versa.

Proven efficient

Clarence W. Graves

The color profile of My Motivation Insights is not a fuzzy hassle. It has been scientifically based, extensively tested and validated in collaboration with the University of Amsterdam. The theory of Graves, a contemporary of Maslow, is the basis. Every person has a set of motives that complement each other, but also conflict with each other. Each individual also assigns a different weight to this set of values.


Profiles completed


Affiliated Facilitators
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The highest quality for the lowest price!
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Validated questionnaire (in collaboration with the UvA)
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Measurement of turquoise – the color of today
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Personal approach and support


From theory to Practice

We work with certified facilitators. People with extensive knowledge who have been trained by us to work with the color profiles and team scan within their own organization. They use the tools to improve the performance of people, teams and organizations.

The My Motivation Insights business color profile was developed by Unilever. The lack of a personal report, a non-validated questionnaire and the high price were reasons to create your own color profile. My Motivation Insights was spun off in 2005. Since then we have worked together with various organizations and independently working trainers and coaches.

Become a facilitator

What is My Motivation Insights used for?

Personal development

Personal development is about understanding yourself. Only then can you deal with this more consciously, get moving, take responsibility and make powerful choices.
  • Improve your self-insight and make the most of yourself
  • Develop optimal skills for your future
  • Push your boundaries and make conscious choices
  • Become an inspiring and motivating manager


Effective team collaboration

More satisfied customers, higher profits and a good working atmosphere. All effects of one
better team collaboration
. Effective collaboration ensures that the team performs optimally and that team members have more fun and energy.

  • Learn to understand each other better, resulting in fewer conflicts
  • Appreciate and exploit the individual qualities within the team
  • Optimal team composition
  • Improve communication


Recruitment & selection

An objective measurement that provides insight into what energizes someone so that he or she is better able to fulfill his function.
  • Find the right candidate
  • Is there a match and someone with fun and energy goes to work
  • Give depth to the interview
  • Is there a good fit with the team, the manager and organization
  • Suggest candidates to organizations


Do you have a question about one of our products or do you want to use the colour profiles? Please feel free to contact us. We’d love to hear from you!